The Australian watchdog believes that some businesses are already misleading consumers with questionable environmental claims.Īs a result, the ACCC will soon be commencing an internet sweep of various environmental claims made by Australian businesses. Today the ACCC made a judgement call claiming that suppliers using environmental issues to pitch their products to consumers need to be ready to substantiate any environmental or sustainability claims when marketing their goods and services, according to ACCC Deputy Chair Delia Rickard. Recently two global retailers H&M and Decathlon who operate in Australia were forced to remove or amend misleading sustainability claims made by them in their advertising, marketing, and instore displays. The message is simple ‘The time has come for them to substantiate any environmental or sustainability claims’ claims the ACCC who are also targeting retailers, who make environmental claims about the products they are selling.Īt IFA brand after brand opened their press briefings up spruiking their environmental claims, with brands such as Electrolux, Samsung, LG Electronics, Panasonic, Miele, Bosch, and Siemens all claiming that they were spending millions on a switch to sustainable production. UPDATED: Appliance and CE businesses including the many that used the recent IFA trade show in Berlin to spruik their environmental credentials, have been sent a clear message by the Australian Competition & Consumer Commission.
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